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APPENDIX B UNEDITED SURVEY DATA
SITUATIONAL AND ENVIRONMENTAL ANALYSIS
FIRMSIDE STENGTHS AND POLITICAL ISSUES
oAdaptability
oCustomer focused
oProduct (Breakfast meals & Pies)
oPrices (Mr T)
oSecurity of tenure
oOutlets location
oPeople
oClub Wimpy loyal customers
oWaiter service (sit down)
oTeamwork
oTraining
oKnowledge
oProfit making
oIncentive scheme
oCommunication
oPromotion/customer focus
oAppraisals
oReal cutlery/crockery (Wimpy)
oRebranding
oFranchising
oCommitment
oMeetings
oGood brands
oInnovation (Mr T Birthdays)
oCleanliness
oTourism levy
oPoor country image
oPrice controls leading to shortages
oIntimidation
oPoor image investment
oNo fuel (poor Government planning)
oHigh level of corruption
oLiquor licence (Bureaucracy)
oInvestment policy
oReduction in number of tourists
oHigh inflation
oTaxation
oFraud election process
oInterest rates (very high)
oNo democracy
oWeak opposition
oVictimisation
oBoycotts (no forex)
oLeaderships
oBlack marketing
oNo openness (media)
oTwo tier pricing policy
oRegionalism (Masvingo)
oMilitancy, stay-aways, riots (e.g. trade unions)
oLand distribution
WEAKNESSES AND ECONOMIC ISSUES
oPoor take-away packaging
oUnattractive uniform
oPoor communication between management and staff
oPoor remuneration
oUnidentified target market
oInsufficient adverts
oNo security of tenure
oNo central buying stores
oPoor ordering systems
oLack of capital growth
oLimited product range
oNo foreign currency
oInflationprofitability
oLevel of investor confidence
oShortage of foodstuffspoor quality
oPoor remuneration
oLow tourist turnover
OPPORTUNITIES AND SOCIAL ISSUES
oGrowth
oMergers
oFarmers
oVending
oDial a delivery
oStaff development
oManagerial promotions
oMarketing
oKiddies' birthday
oKiddies' club
oCaps, T-shirts
oMedia, electronic and print
oRoad shows
oEquipment
oSite locations
oTrading hours
oPromotions
oCreating awareness
oDaily product promotions
oBrands expansion
oOutside catering
oImage
oStaff training
oCentral storage for perishables
oCulture e.g. language, communication, openness
oMedical healthmedical shortages
oChange resistance attitude
oShrinkage of disposable income
oCharity donations
oSponsorship in sport e.g. cricket, tennis and soccer
oStatus, racial bias/preference
oBranded souvenirs to sell
oDemographic deathsHIV migration
oFood shortages e.g. maize meal and flour
oReligionHalaal
THREATS/CHALLENGES AND TECHNOLOGICAL ISSUES
oPoint of sale and back-office stock control
oCommunicationmobile phones especially managers and technicians
oQuality of service people not happy
oLack of meaningful promotions
oMarketing strategy - ploughing back to the community
oChanging industry historytoo low wages
oGrowth and expansion
oModern machines e.g. dough mixers and storage systems
oProducing our own resources
oStaff development
oBenefits
oSalary reviews
oMorale
oWorker of the year awards
oProcurement - self reliance
oUniforms
oBudgets too low
oQuality too poor
oRegistered to stock exchange market
APPENDIX C KEY STRATEGIC ISSUES
.0.1RESEARCH, TRAINING AND CONTINUOUS LEARNING
oProduct (Breakfast meals & pies)
oKnowledge
oInnovation
oTraining
oSite locations
oBrands expansions
oStaff training
oLimited product range
.0.COMMUNICATION WITH INTERNAL AND EXTERNAL PUBLICS
oPoor communication between management and staff
oCreating awareness
oCharity donations
oMarketing strategyploughing back to the community
oMarketing
oMeetings
oCommunication
oCommunicationmobile phones, especially managers and technicians
oMediaelectronic, print
oPromotions
oRoad shows
oInsufficient adverts
oCulture e.g. language, communication, openness
.0.NON-HUMAN RESOURCES MOBILIZATION AND MANAGEMENT.
oProcurement self reliance
oInvestment policy
oNo central buying stores
oCentral storage for perishables
oGrowth
oOutlets location
oLack of capital growth
.0.4ORGANIZATIONAL IMAGE AND QUALITY OF SERVICE DELIVERY.
oLack of meaningful promotions e.g. caps, T-shirts
oKiddies' club
oKiddies' Birthday
oBranded souvenirs to sell
oPoor image investment
oImage
oMarketingploughing back to the community
oUnattractive uniform
oUniforms
oBudgets to low
oQuality poor
oPoor take-away packaging
oWaiter service (sit down)
oFranchising
oGood brands
oPromotions/customer focus
oClub Wimpy loyal customers
oStatusracial bias/preferences
oQuality of servicepeople not happy
oCustomer focused
oRebranding
oFlawed election process
oAdaptability
oTrading hours
oVending
oTwo tier pricing policy
oNo fuel (poor government planning)
oCleanliness
oDial-a-delivery
oOutside catering
oDaily product promotions
oReligion Halaal
.0.5MACRO-ECONOMIC ENVIRONMENT
oShrinkage of disposable income
oFood shortages e.g. maize meal and flour
oWeak opposition
oInterest rates (high)
oHigh inflation
oLand distribution
oVictimization
oNo democracy
oHigh level of corruption
oLeaderships
oPrice controls leading to shortages
oReduction in number of tourists
oPoor country image
oTaxation
oNo openness (media)
oGrowth and expansion
oMilitancy, stay-aways, riots e.g. trade unions
oRegionalism (Masvingo)
oBlack marketing
oPoor image investment
oBoycotts (no forex)
oShortage of foodstuffspoor quality
oLack of investor confidence
oLow tourist turnover
oNo foreign currency
oInflationprofitability
oChange resistance attitude
oPeople (Energetic)
oIntimidation
oPoor remuneration
oCorruption amongst ourselves
oVictimization
oMedical healthmedical shortages
oDemographicsdeaths, HIV migration
oStaff development
oBenefits
oSalary reviews
oMorale
oWorker-of-the year awards
.0.6INSTITUTIONAL LINKAGES
oSecurity of tenure
oTourism levy
oLiquor licence (bureaucracy)
oMergers
oFarmers
oNo security of tenure
oChanging industry historytoo low wages
.0.7PEOPLE CARE
oTeamwork
oAppraisals
oCommitment
oTaxation
oPoor remuneration
oStaff developmentmanagerial promotions
oRegionalism
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