Diversity

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Biological Diversity in a Section of Cameron Park

Through assessing a 5 by 5 meter plot of land in Cameron Park, an urban ecosystem, I obtained a better understanding of the natural stresses present in an environment and the resulting biological diversity that is affected by these stresses.My plot of land was located on a slope of medium steepness leading down to a small creek towards the Northwest and a path to the Northeast.The aspect of this plot was 0 degrees northwest.The soil was rich, noted by its dark and damp appearance and texture.The soil was deep as well, which allowed for plants with extensive roots to grow in that particular area.Dead leaves and moss-covered logs blanketed the soil, most likely contributing to its rich texture.Most of the greenery in this plot was low to the ground with several accompanying taller trees.There weretrees that reached about 45 feet tall, but the rest of the landscape was covered with younger, smaller trees, shrubs, and floor greenery.

After taking note of these characteristics I was able to propose my hypothesis The biodiversity of my real estate is high because the soil appears to be rich and moist, the slope is not extremely steep which would promote erosion, and the presence of decaying plant parts suggests that the soil will continue to be fertile.Furthermore, the ground and plants seemed fairly undisturbed, which would allow for a greater survival rate from more plant varieties.These factors, as well as others, do have an influence on the diversity of this plot.The slope is not extremely steep, but it most likely does pose a problem for new, small shrubs whose roots do not hold them into the ground.When it rains, some of these smaller, younger plants have a chance of being washed into the creek below.Another factor to consider is that the tall trees provide shade for the smaller plants.This may hinder or improve the plants' growth, depending on each plants preferred environment.I also noticed that most of the plant leaves were eaten away by insects.Almost all of the leaves contained several holes.There has obviously been a bug infestation within this area which probably affects the survival rate of young plants.This factor is important to take into account when assessing the ecosystem of this area.Since this park is an urban area, it probably is affected by man-made factors as well, such as pollution.I did find a glass bottle in the brush on my plot, so there was evidently human contact at some time in this area or surrounding areas.

The predominant plant inhabitants of this site consisted of shrubbery and low greenery but there were several young trees and vines along withlarger trees as mentioned before.I was able to identifyCarolina Snailseed (Cocculus carolinus) among the greenery, along with 1 Chinese Privet (Ligustrum lucidum), and 1 small tree, which I was unable to identify, characterized by smooth bark and light green pointed leaves.There were also 4 cedar elm (Ulmus crassifolia),of which were the largest trees on the plot.I noted the presence of two Texas White Ash (Fraxinus texensis).I found that there were several plants in this area, but few appeared to be the same species.As for animals, I saw two brown moths,black ants, a white spiral snail, a large black bumble bee, and three beetles each of a different color.Just as with the plants, there were several varieties of insects present, but few were from the same species.

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Once I plotted the data I obtained regarding the different plants and animals in existence on this plot, I calculated the Simpson's Diversity index.The total number of living species, both plants and animals, present in this plot was 0, 1 of which were different species.Using the following equation and the numbers as stated on my Plot Data sheet, I found the Simpson's Diversity index to be 0.68.

Ds = 1.0[total column D / (total column B x (total column B-1.0))]

Ds = 1.0[4 / (0 x (1))] = 1- (4/80) = .68

The closer this Simpson's Diversity index is to 1, the more diverse the area is.My index, 0.68, is close to 1.0 and therefore suggests that there is a large biodiversity in that specific area.Due to this index value, I know that this area contains a variety of plants and animals and can be considered a fairly natural and organized environment.The ecology is fairly extensive in this particular area.Furthermore, this diversity index indicates that the external stresses affecting this ecosystem are limited.The medium-steep slope is obviously not so extreme as to result in serious erosion.Exposure to natural stresses, including exposure to sun, wind, and rain, are evidently at beneficial levels.If the slope was steeper, this 5 by 5 meter ecosystem may have been exposed to too much run-off water.However, the land in this area of Cameron Park slopes in several directions, preventing the run-off water from flushing away the organisms of a particular plot.My plot could have also been damaged by being overly exposed to the sun had its slope been facing directly East or West instead of Northwest.Obviously, there are many natural resources affecting the ecosystem, such as those mentioned above as well as the decaying material on the ground responsible for improving the quality of the soil.These natural resources are the reason for a high diversity index in this area.Without them, the ecosystem would fall apart and the biodiversity would fall.Only certain organisms would be able to survive in a different environment.Using counting techniques and the Simpson's Diversity Index in Ecology allows for a standard to be used in comparisons.Describing an ecosystem using numbers makes the information more understandable to other people.Otherwise, the biodiversity of an ecosystem would appear to be an opinion rather than a standardized measurement.

This Simpson's Diversity index value proves my hypothesis to be correct; there is a high biodiversity in my real estate.When making my initial hypothesis I was influenced by the general appearance of the ecosystem; it was fairly well covered in greenery and other forms of life, but few of the organisms looked the same.I was also influenced by the soil's rich appearance.I thought that since the soil was deep and dark brown, it could provide nutrition and stability for a variety of plants.

Although the ecological system in this plot seems to be thriving, external stresses continue to exist and influence the environment.The diversity I calculated is close to 1.0, but it could be even more diverse.External stresses are the reason for this plot not reaching its potential diversity.First of all, natural disturbances act as a natural selection agent.Plants that need more sun than this plot is provided with, due to its aspect and location, will not survive here.Some plants may need less water than they would receive here and would therefore die.Plants and animals that cannot naturally survive in this environment are "weeded out" by natural stresses.Man-made stresses, however, result in a different type of destruction.Since this plot is part of an urban park, the ecosystem is susceptible to pollution, trash, and human contact.All of these factors may result in the killing off of organisms that would have naturally survived had there been no man-made disturbances.These too result in the lowering of the plot's biodiversity.

Through ecology, I have attained a better understanding of the effects external stresses can have on an ecosystem.Both nature and man provide stresses on an environment, therefore determining its diversity.Overall, my particular plot was quite diverse.Hopefully future man-made disturbances do not change this, but as I have learned from this lab, man's stresses have a great influence on environment and will continue to impose changes upon ecosystems.

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Examine the relevance of interpersonal skills to the manager working in an arts environment and offer some suggestions as to how you might improve your own skills in two specific areas.

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Examine the relevance of interpersonal skills to the manager working in an arts environment and offer some suggestions as to how you might improve your own skills in two specific areas.. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Examine the relevance of interpersonal skills to the manager working in an arts environment and offer some suggestions as to how you might improve your own skills in two specific areas. paper right on time.

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In any organisation or management environment there will always be people who are not happy. Sometimes this is due to poor management from sub-standard 'people handling' skills.

The stereotypical view of a manager and his/her job is to

•plan

•organise

•co-ordinate

•control

This is true but there is more to it than that. Henry Mintzberg suggests that a manager has about ten roles to take on in his/her job. The first three roles are interpersonal roles, as a figurehead, a leader who is responsible for all the work of the people in their unit, and the liaison who makes contact outside of the chain, whether it is to a manager above or another organisation. The second three roles that a manager takes on are informational roles, where the manager is a monitor by keeping tabs on everything in the unit by being able to have access to every staff member in it, a disseminator who can pass on information to subordinates, and as a spokesperson. Finally the manager has a decisional role where he/she is an entrepreneur, seeking to constantly improve the unit, a disturbance handler, a negotiator and a resource allocater.

Formal authority

and status

Interpersonal InformationalDecisional

rolesrolesroles

FigureheadMonitorEntrepreneur

LeaderDisseminatorDisturbance Handler

LiaisonSpokespersonResource Allocator

Negotiator

'If any role is removed this affects the effectiveness of the manager's overall performance'

Laurie J. Mullins (00) Management and Organisational Behaviour. Prentice Hall

What makes a good manager?

One must be aware of the idea of behavioral science which include the three main disciplines - psychology, sociology, anthropology. By doing this one can structure the organisation in order to secure an optimum working environment. Psychology aims at looking at ones 'personality system' including perception, attitudes and motives. Sociology looks at the social behaviour and relationships among different groups and societies. Anthropology looks more at the study of human behaviour overall taking into consideration the cultural system, beliefs, ideas and customs.

By taking behavioural science into consideration one can start to have an understanding of human nature. This is needed in order to have an understanding of interpersonal skills.

Interpersonal skills are used in everday life. It is 'the sending and receiving of symbols with meaning attached to them'. It involves 'transactions among two or more people who interact in such a way that each has influence on the others way of thinking and behaving'. Personality and interpersonal perception will affect how one communicates.

Person A speaks,

moves, gestures,

etc.Person B interprets

A's speech,

movement and

gestures in order to

understand A's

motives, emotions,

assumptions,

A responds inattitudes, intentionsB responds in

speech,abilities.speech,

movement,movement,

gesture, etc.gesture, etc.

A interprets B's

speech, movement

and gestures in

order to understand

B's motives,

emotions,

assumptions,

attitudes, intentions,

abilities.

Cycle of perception and behaviour

Guidham M (15) Interpersonal Skills at Work. Prentice Hall

A manager, especially in the arts environment, where people can be difficult to deal with, requires an understanding of perception in order to help judge the behaviour and intentions of his/her sub-ordinates and superiors. In the arts environment team work is essential for success, however there are bound to be conflicts especially where egos and personalities are larger than life. An awareness then of transactional analysis is very beneficial, helping to explain the dynamics of interpersonal communication. It looks at personality and how it is made up of three ego states which can be seen in gesture, action and tone of voice. Eric Berne labeled the three ego states as the child ego state, the adult ego state and the parent ego state. In the majority of work situations adult to adult transactions are most likely to happen but in the arts environment where people can be sensitive, arrogant or flamboyant often transactions can be interpreted differently maybe as a parent-child transaction. As Laurie J. Mullins says "transactional analysis can help to improve communication skills by interpreting a person's ego state and which form of state is likely to produce the most appropriate response."

Selection and attention also needs to be looked at. What information do we select to take in and why?

Management Self-Development

So far I have not had many opportunities in managing other people. However, I have had plenty of experience in managing myself, at school, outside of school and at university as well as having the support, throughout, of managers. My interpersonal skills are fairly good face to face but in other areas such as through written skills and presentation skills, my communication flounders. In communicating I'd say I had an assertive style which in the arts environment is extremely useful. I am an effective, active listener, I don't make judgments but I do state my observations as well as expressing myself directly and honestly. Improving my communication skills in writing and presentation takes practice and time; however I could aim to try and use other forms of communication such as email and memos.

The other skill that I have to improve is time management. This is an essential part of being a manager especially as one of the most important tasks as a manager is to manage one's own time. As Drucker says

Time is the limiting factor for effective executives. Time is a unique resource - you cannot rent, hire, buy or otherwise obtain more time. The supply of time is totally inelastic; time is totally irreplaceable and everything requires time.

Drucker, P. F. (188) The Effective Executive. Heinemann Professional

In order to improve this skill I need to be aware of the essential requirements of good time management which are to have clear objectives, careful forward planning, define what is a priority and take action and finally be able to delegate successfully.

Bibliography

Derek S. Pugh and David J. Hickson (16) Writers on Organisations. Penguin Books

Laurie J. Mullins (00) Management and Organisational Behaviour. Prentice Hall

Guidham M (15) Interpersonal Skills at Work. Prentice Hall

Drucker, P. F. (18) The practice of Management. Heinemann Professional

Drucker, P. F. (188) The Effective Executive. Heinemann Professional

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What is Educated

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What does it mean to be educated? Does being educated confide solely to the development of knowledge or skill by formal schooling? I don't believe school is the sole basis of an education. I believe a person is educated throughout their life. A person is educated by their parents or guardians throughout life on what is "right " or "proper" according to their culture, peers, media, and surroundings. A person can be educated through life experiences, formal schooling, or by trade. A person does not become and educated person simply by attending formal schooling. A person becomes and educated person by learning to think. One who has the ability to say "yes" or "no" on the basis of logical thought is an educated person.

An education is learned throughout life. Many disciplines bestow an education on a person. Life experiences is one such discipline that can bestow and education on a person. Through these life experiences a person can learn many important lessons about life and daily living that is not taught in books. As a mother, father, or guardian we are also educators to our children. An education starts in our very own homes. We teach our children love, respect, honesty, as well as their first word and their first step. We bring them to a whole new journey in life when we enroll them into formal schooling. Where the focus is on reading, writing, arithmetic, and history. But, just as important in formal schooling our children are also learning to interact with their peers and fit into society, a very important life lesson. These life lessons, these experiences, we go through are not taught in the books we read and they provide us with confidence, knowledge, and motivation to succeed in life. For example, I came to the conclusion of being a kinesiology major only after undergoing two knee surgeries due to sport injuries and having to endure months of physical therapy. It was only from this life experience that I found my interest in the human body and how it works. It was this life experience that brought me more knowledge of the field of study know as kinesiology, which is the study of human motion. It was this life experience that gave me more knowledge of my own body.

A person can also be considered an educated person by attending formal schooling or a trade school. A person may be considered educated after earning a baccalaureate, masters or doctorate degree. Education from school is one learned from others. Part of being educated is a respect for other's knowledge and competence. From the teachers, who can be our greatest inspirations, sharing their knowledge of a subject with us. From the many pieces of literature we read to broaden our vocabulary. From the countless hours of research we do to find our truths in life. Education through school is more than just memorization to get through each class taken. Education through school is to gain and retain knowledge of a subject and to be able to make better choices in life. Education through formal schooling is to share your knowledge with others to help each to find their own truths in life. Education through formal schooling is to read and write about experiences and explorations. It is about learning from history and studying science and arithmetic to research theories and find your own truths. This type of education can also be gained through trade. To learn from a person who is experienced with immense knowledge of a specific subject. For example, a person going to be a carpenter who enrolls in an apprenticeship program after high school to learn the craft of carpentry from and experienced carpenter is such an example of learning through trade. This person learns carpentry not just from reading and experiencing for themselves but also from the knowledge given to them from a more experienced master carpenter. For the experienced carpenter to inspire the student to be competent.

Education from formal schooling has become more important as it becomes more common for students to go on to college after graduation from high school. A strong education is now more important to give us a larger selection of careers to choose from and a better chance at being hired for our career of choice.

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So who decides what it means to be educated? Our environment decides what is means to be educated. Look at your surroundings. The life style we have grown in the culture that surrounds us teaches us as we grow what is "right" and "wrong" what is accepted as success and what is failure. Our surroundings are a part of our education, what we surround ourselves with can determine what life experiences we may have what encounters we can learn from and ultimately the person we become. Our peers and the media also play a factor on determining what we consider to be an educated person. Far too often we look at the media and find our answers; we conform to the ideas of others. The magazines and television shows tell us how to dress, how to wear our hair and what figure our bodies should look like. The media is even telling us what we should or should not eat. The media tells us what food is good for us. It tells us what fast food restaurant we should buy from in order to get the most food for our money. But, ultimately we determine our own destiny. We determine our "success" and "failures" in life. We decide weather or not to be and educated person. If a lower class woman goes to college or completes and apprenticeship program and is hired in a career where she is able to make more money than most in her environment and is no longer considered a lower class woman but a middle class woman, she would be considered an educated woman who succeeded in life.But why? Because she chose to go to formal schooling? No, because she chose her destiny, her successes and failures. She chose to go to formal schooling to earn a diploma, in order to experience life, to explore and find her own truths and think for herself.

Why do we find it so important that our children be well educated? I believe we all think of ourselves first until becoming parents and then our children become first. We sacrifice things for ourselves to give more to our children. We want our children to succeed in life. We want our children to be happy. We see education as success. We find education bringing us more choices, more prestige, more power, and more confidence in life. Education will give our children the knowledge to make choices in life to follow a path to success. Education could bring our children to find love and happiness in life, to give our children luxuries in life that we did not have. We want our children to be unique, to be themselves, to think on their own and not to be led. To have the ability to gather information in their surroundings and to understand the meaning of what is happening. In summary we want our children to have the ability and knowledge, the tools, to choose the appropriate pathway in life.

I believe it is important to be an educated person. Education bestows a person many opportunities in life. I believe all people are capable of becoming educated. I also believe a person is educated throughout life. There are many ways, many disciplines, which bestow an education on a person. I believe a person's success and failures are determined only by that person. That each individual has the power to control their destiny. I believe that a person becomes educated by welcoming the opportunity to increase their knowledge. I believe that a person becomes educated by having the desire to learn and to think for themselves and not conforming to others. To be educated you must be willing to explore and experience life to find your own truths, to have the ability to think for yourself.

Please note that this sample paper on What is Educated is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on What is Educated, we are here to assist you.Your persuasive essay on What is Educated will be written from scratch, so you do not have to worry about its originality.

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I want to become a nurse

If you order your cheap custom paper from our custom writing service you will receive a perfectly written assignment on I want to become a nurse. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality I want to become a nurse paper right on time.

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Nurses have a huge impact and can make significant differences in the delivery of America's health system.Educating the community of the functions of nursing, asrequiring a balance of complex skills, including an accurate understanding of science and technology, customer service, critical thinking, advocacy, decision-making, managing, communicating and creative problems-solving, is paramount to its healthy survival. Opportunities in nursing are ever increasing within the areas of clinical practice, research, education, management and business.No other profession has the ability to branch off into various pathways and still remain true to the nursing philosophical mantra of making a difference in health care and improving the lives of others.Nurses have a huge impact and can make significant differences in the delivery of America's health system.Educating the community of the functions of nursing, asrequiring a balance of complex skills, including an accurate understanding of science and technology, customer service, critical thinking, advocacy, decision-making, managing, communicating and creative problems-solving, is paramount to its healthy survival. Opportunities in nursing are ever increasing within the areas of clinical practice, research, education, management and business.No other profession has the ability to branch off into various pathways and still remain true to the nursing philosophical mantra of making a difference in health care and improving the lives of others.

Nurses have a huge impact and can make significant differences in the delivery of America's health system.Educating the community of the functions of nursing, asrequiring a balance of complex skills, including an accurate understanding of science and technology, customer service, critical thinking, advocacy, decision-making, managing, communicating and creative problems-solving, is paramount to its healthy survival. Opportunities in nursing are ever increasing within the areas of clinical practice, research, education, management and business.No other profession has the ability to branch off into various pathways and still remain true to the nursing philosophical mantra of making a difference in health care and improving the lives of others.Why I want to become a nurse

I have spent the last several years earning a Bachelor Degree in Food Science and Technology and a Master Degree in Computer Information System.

One of the unique thins about nursing is that there is no one careers path. Once I receive my RN license, many career pathways are open. I do not need to be worried about job security in the nursing career. Furthermone; nurses can also move among many different specialty areas by learning new content and skills at various points in their careers. My ultimate goal of nursing is to become a nurse anesthetist. I plan my future education by persuing my Bachelor Degree of Nursing and latermy Master Degree of Nurse Anesthesia.

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-Coming to many hours of study and concentration demonstrates my willingness to learn and participate in the various roles and responsibilities of a nurse

-I look forward to working with nursing and health teams while fulfilling my roles functions, and responsibilities.

-I am a compassionate, caring person and I work effectively with ohters; possessing tact, judgement, and diplomacy. I perform effectively in stressful situations. I am dependable, as reflected in my work and school attendance records.

-I have excellent health and personal gygiene.

-I dress neat, clean and professional. I have listed some my qualities and characteristics which I can demonstrate on becoming a nurse.

·Depenabilitybeing at work on time and when scheduled.

·Considering the parints needs first at all times.

·Treating patints and families with respect and kindness at all times.

·Always being cheerful when caring for patients.

·Trying to see things from the other person's point of view.

·Being trustworthy at all timeskeeping information regarding patients and co-workers confidential.

·Asking for clarification if I do not understand directions or instructions.

·Being careful, alert and exact in following orders and instructions.

·Showing respect and dignity to the patient at all times; alsoto supervisors and co-workers.

·Being courteous at all times.

·Being honest in reporting amount and kind of care given to patient.

·My willingness to help and work with others.

·Being self aware of my our feelings, strengths and weaknesses.

I know that the field of nursing not only deals with the psysical needs of a patient but psychological, social, and spiritual needs as well. I will make every effort to promote psysical and psychological comfort.

I realize that the career in nursing will involve many hours of study and commitment. I am willing and look forward to learing all the aspects of such a diverse field of study. I feel that this field of study will enable me to fulfill my desire to be of help to others. My decision to become a nurse was inspired by the fact that I can fulfill a need that will always be hrerwhether in the hospital setting, nursing facilities or others. I am willing to work extra shifts or other shifts as needed.

In wanting to become a nurse, I realize that I am caring for patients 's lives every day and that I will be depened on to be the very best. I will commit myself to being the very best that I can be.

Nurses have a huge impact and can make significant differences in the delivery of America's health system.Educating the community of the functions of nursing, asrequiring a balance of complex skills, including an accurate understanding of science and technology, customer service, critical thinking, advocacy, decision-making, managing, communicating and creative problems-solving, is paramount to its healthy survival. Opportunities in nursing are ever increasing within the areas of clinical practice, research, education, management and business.No other profession has the ability to branch off into various pathways and still remain true to the nursing philosophical mantra of making a difference in health care and improving the lives of others.Nurses have a huge impact and can make significant differences in the delivery of America's health system.Educating the community of the functions of nursing, asrequiring a balance of complex skills, including an accurate understanding of science and technology, customer service, critical thinking, advocacy, decision-making, managing, communicating and creative problems-solving, is paramount to its healthy survival. Opportunities in nursing are ever increasing within the areas of clinical practice, research, education, management and business.No other profession has the ability to branch off into various pathways and still remain true to the nursing philosophical mantra of making a difference in health care and improving the lives of others.

Nurses have a huge impact and can make significant differences in the delivery of America's health system.Educating the community of the functions of nursing, asrequiring a balance of complex skills, including an accurate understanding of science and technology, customer service, critical thinking, advocacy, decision-making, managing, communicating and creative problems-solving, is paramount to its healthy survival. Opportunities in nursing are ever increasing within the areas of clinical practice, research, education, management and business.No other profession has the ability to branch off into various pathways and still remain true to the nursing philosophical mantra of making a difference in health care and improving the lives of others.

Please note that this sample paper on I want to become a nurse is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on I want to become a nurse, we are here to assist you.Your cheap college paperson I want to become a nurse will be written from scratch, so you do not have to worry about its originality.

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True Pleasure

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True 'Pleasure'….?

It is sheer irony that the word 'Pleasure', a word that signifies something that is happy and very enjoyable is being used by a leading cigarette company today to promote something that steals your happiness and leads to addiction, illness and death; conditions which are everything but enjoyable. The ad actually personifies the exact opposite of what it promotes.Tobacco product industries are using false impressions to entice their audiences' attention while increasing sales in the process.

Newport has used the 'pleasures of life' advertising and marketing campaign for the past several years.They continue to use it because it works!They are currently using the campaign in their magazine advertisements.The general mood of the advertisement revolves around one word 'pleasure'. This is the part of our cultural value system that the company taps into.Our society is one that is always looking for 'pleasure'.Our young people are especially always trying to find pleasure at whatever cost.Young members of our society especially have become so pleasure oriented that this makes them especially easy prey for the Newport ad campaign.The young women and men are shown enjoying life and appear to be in their prime.It shows healthy, fun, loving, no care in the world, young adults having a great time.They display healthy, white teeth, beautiful smiles, and are breathing what appears to be a healthy environment.Laughing, smiling and having no cares in the world are the opposite of what the product in the ad promotes.It is an addictive drug that turns this type of independent, healthy people into very dependent drug addicts. They appear to be happy, energetic, carefree, and enthusiastic which is a far cry from the reality of nicotine addiction. In reality they have black lungs, yellow teeth, and diseases such as emphysema and cancer.They spend their days worrying about how they are going to afford to stay alive. Reality is that these individuals have less hope for the future and much less control over their lives than the marketing campaign would lead you to believe.

This upbeat photograph produces a feeling of excitement and would appeal to people of all ages.Whether a teenager wants to dream of more independence or an elder person wants to dream of the good old days, each are drawn into an advertisement's portrayal of what life could be like.Here again, this is a very interesting false projection as to the real world.These same teenagers have nothing to look forward to except addiction, illness and all the problems that come with them.Older citizens are star-struck as to the youthful appeal when reality they would be more prone to lung disease and death.

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The close up picture of young, successful adults having a great time, smiling with perfect teeth and awesome health is very appealing to the general public.Newport wants to sell this image to the public.They appear to be surrounded by a stress free environment, which is appealing to the average person.The Newport product gives the marketable appearance that if you purchase their product you too can have the slim, healthy figures of the models and you can obtain "the look" if you purchase their product.The advertisement also reaches out to a culturally diverse audience with the selection of the models used in the advertisement.There is diversity of race and gender in the advertisement. They have in common that they are all young, appealingly happy, and effectively reflect a cross species of race and gender.

Additionally, this advertisement showcases a group of people who represent the social lifestyle that comes along with the Newport cigarettes to include the possibility for romantic relationships and long-term friendships.The ad personifies a sense of romance.The male and female look as though they are enjoying each other's company.The females look as though they chill together frequently.

The cigarette company also capitalizes on the way that the magazine ad is laid out.The company uses a very simple look with the use of bright green borders that create a lasting impression on the reader.The color green promotes healthiness and living things.It signifies life.This creates such a contrast to the reality of the situation.The color scheme is very catchy, clever, and impressionable.

The keyword 'pleasure' is emphasized through a very large bubbly font, an exclamation point, in a bright orange color, which stands out against the bright green border and colorful picture.The vibrant orange writing definitely catches the eye and stands out also.It borders and brings the readers eye to the cigarette that is held in the front models hand.It frames it nicely so as to make you notice the focal point, which is the young female model.She has a huge smile and air of confidence around her.She is holding a lit cigarette in her fingers and her hands are positioned in a way that signifies to the reader that all is well, fun, happy but most of all 'safe'. Her hands are positioned in way such as a baseball umpire would call a base runner 'safe'.Again, very ironically promoting the image of safetyAnother very clever projection on the part of the marketing campaign.The words, 'Fire it Up', also written in a vibrant orange color give the connotation of fun, free-loving spirits having the times of their lives.'Fire it up', gives a very encouraging sort of permission and direction to the reader.Again working the value of pleasure and the freedom to choose to do as they wish within our youthful society.You have the "freedom" to 'fire it up'!

Most of the most famous ads come from the things that people desire.People don't desire wheat germ.They desire 'pleasure'.These ads are manipulative, annoying and less than completely honest, as I have outlined above.One great example is the Marlboro Man, one of the most successful ad symbols of all time, which is the supposed symbol of the rugged independence when in reality he is a symbol of enslavement to an addictive drug!The greatest advertising is not great for moving merchandise necessarily any more than the greatest literature is for compelling plots, however somehow they reach out to our humanity, our desires.They have touched us, understood us, reflected our lives and some times enriched them.They get to the heart of what makes us tick.They touch our passions and play on our dreams.

Newport's strategy to sell their product involves the use of vibrant colors, attractive models, their image of life and the keyword, 'pleasure'.The Surgeon General's warning goes virtually unnoticed.Although people in general tend to block negative warnings out of their minds, since society leads us to believe that "nothing could ever happen to me ".So many people today are also worried about their looks and figures and do not seem to meet the standards set by superficial models in magazines.Today's world is so hectic for most people with stress filled long days, very little quality time with family and friends, little personal time for exercise, vacation and any other enjoyable activity, that this ad presents the public with an opportunity to get away from that life style and relax and have a great time no matter what the consequences may be.Any offer of a quick fix is game for the majority of today's society.The immediate popularity, love interests and friendships that come along with them are also appealing.Although it is sad to think of how successful the companies are in their appeal to our generation.It is also equally sad to think of what our values and beliefs have become and how they assist these companies in marketing products in a way that appeal to our 'pleasures' and we forget to protect ourselves from our very selves.My response to 'Fire It Up', would be, "Quickly, Extinguish It"!Find true 'pleasure' elsewhere.

Please note that this sample paper on True Pleasure is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on True Pleasure, we are here to assist you.Your cheap custom research paperson True Pleasure will be written from scratch, so you do not have to worry about its originality.

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UNDERSTANDING YOUR ONLINE NEEDSA Guide to Getting Started in the E-commerce World

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For many people their first attempt at creating a

business website - whether it is to generate

leads, sell products, or provide access to secure

information, is a complete failure.

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Im sure that youve heard the statistics - some

8% of online businesses are not profitable.The

question is, what can you do to insure that you

fall into the top % of websites online?

========================================

Understanding the Nature of the Internet

========================================

The biggest thing that online marketers seem to

fail to comprehend (or at least they choose to

ignore) is simply the nature of the media that is

the internet.

There are millions of sites online.Unless you

are creating a huge portal site which provides

current news or stock quotes or a free repeatable

service such as hotmail that people will need to

come back to every day, most people will only ever

see your website one time.

Because of this, your website needs to be a direct

response advertisement for your product - the

internet by default makes you a direct response

marketer.

What does that mean?It means you need to focus

on getting an immediate action from your customer

- and it can only be one of two things

1. a sale

. their email address

If you are trying to do anything else with your

website (such as branding, god forbid...) you are

simply throwing money out the window.This is the

first thing that you have to know about internet

marketing if you truly want to succeed.

========================================

Understanding Your Stats and Conversion

========================================

Understanding that your website is a direct

response advertising business makes business

online very simple. Direct response marketing is

one of the easiest techniques available for

generating huge profits on a continual basis.

Why?

Because it all comes down to two things

1. Your Traffic (how many people see your site)

. Your Conversion Ratio (how many of those people

buy your product)

We will talk about generating traffic to your

website later in this course, for now we are just

going to talk about a basic understanding of your

conversion ratio.

Business online is simply a calculation.You need

to make sure that you spend less money getting

people to your site than you make in sales, and

there you have a profitable company.

The internet makes this a breeze by providing

technology to analyze your numbers that would be

impossible to create offline.

Most sites have a standard conversion ratio.On

almost all websites you have access to your

visitor statistics (if the company doesnt offer

this, forget them quickly).All you need to do is

look at your # of visitors and divide it into the

number of sales that you make in a specific time

period.

For example, if you had 580 people visit your site

last week, and you made 4 sales, your conversion

ratio is 4 / 580 = 0.0068655 (a little more than

half of one percent - not terrible, not great)

The standard Successful conversion is about 1%

for direct mail, and a little higher online.

If you only sell one product at one price, you can

stop there (just use your product price as your

average sale price).If you are selling multiple

products, though, you also need to calculate your

average sale.So, if those four products cost

$5, $47, $54, and $, your average sale for the

week was

(5+47+54+) / 4 = $7.5

Of course, the longer period of time that you

average your sales over the more accurate your

final number will be.

So, in this situation, knowing that you convert

about .6% of your customers (note that is NOT

68%) and that the average sale is $7.5, you can

now generate your Visitor Value.

To figure out how many visitors you need to get

one sale you divide 1 by your conversion ratio

1 / .006 = 144.756

So 145 visitors are worth 1 sale, or about $7.5

to your business.You then divide the average

sale amount by the average number of people it

takes to generate one sale and you end up with

your Per Visitor Profit, or Visitor Value.

7.5 / 145 = 0.568655

(I know this is a lot of math, but it is one of

the most important things you will ever learn if

you are going to succeed online!)

To summarize, there are a couple of important

numbers.

# of Unique Visitors to Your Site (visitors)

# of Sales (sales)

Your Average Sale (avg sale $)

Your Conversion Ratio (CR)

# of Visitors per Sale (VPS)

Your Visitor Value (VV)

and...

(visitors)/(sales) = (CR)

1/(CR) = (VPS)

(avg sale $) / (VPS) = (VV)

Within these three simple equations lies the

success and failure of every website online.

In this example, you are making approximately $.5

per visitor (with no advertising costs)What this

means is that you need to spend less than a

quarter to get a person to your site, or you are

losing money.

If you can spend $.4 and make $.5 you are making

profit (not much, granted) and you can continue

promoting and try to improve.If you are spending

$.6 per visitor and making $.5 - STOP and

reevaluate your sales system, youre headed for

bankruptcy.

This example is a bit extreme, and it is not hard

to get much better margins than this, but it is

VITAL that you know your numbers when doing

business online.

If you sell high ticket items you may be able to

spend as much as $100 to $15 per lead generated

by your site, and if you sell candy you may only

be able to spend a penny per person - it varies

greatly depending on the business you are in.

========================================

Building a Powerful Site that Sells

========================================

You may wonder why I am throwing all of this

marketing information at you - this is, after all,

a course about web builders, isnt it?

Well, we are going to go in depth about web

builders, their specific advantages and

disadvantages, and your options over the next week

or so.The thing is, we want every single person

who reads this and decides to get a website to

succeed in their marketing, and there is really so

much more to it than simply building a site.

By the time you finish with this course, you will

not only know exactly what you need to know to

choose a great website solution, you will also

know how to use that solution to pull in great

profits with your business.

So - thats it for the first course.

Take the time to absorb what you just learned,

this is the foundation of all success online.Set

this aside for future reference and NEVER forget

to do your math!

In the next course well give you a hot checklist

of everything you need to know and have BEFORE you

even start on your website to ensure that down the

road things go as easily as they possibly can for

you.

Until then, have a great evening, and Ill see you

on Wednesday, October 1

Best Wishes,

Justin B Handley

P.S. , if you have a friend who would

benefit from this course, please pass this on.

Or, they can get their own copy of our full five

day free minicourse by clicking on the

following link

http//www.websitebuilderexpress.com n/a

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Sympathetic and unsympathetic views of characters within Medea

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Not all characters within Euripides' Medea draw an emotional response from the audience however, those that do include Medea, Jason, Kreon, Glauke and the children. Amongst these characters, there are those we feel sympathy for, and those we cannot view purely sympathetically, or unsympathetically, but a combination of both. The way in which the audience responds to certain characters is due soley to the devices Euripides has used in his construction of Medea.

Kreon, Glauke, and the children are seen as the innocents made victim in Medea's strive for vengeance.. These four characters are those within Medea, that the audience feels unbroken sympathy for. In order to evoke this response, Euripides has presented these characters as mere mortals, when likened to Medea. Medea uses her children as pawns in her plans for revenge. These children appear to be oblivious to their mothers plans, and are even naïve in their understanding of the actions they are engrossed in. the sheer fact that these children are unnaturally murdered by their own mother is enough to incite sympathy within the audience.. A major device Euripides has used to further these sentiments is that the only instance the children are heard to speak is in their cries of fear and agony as they are about to dye "Mummy! No!" and "Don't kill us!!"

Our view of both Kreon and Glauke is similar to that of the children. Kreon is only involved in the action of the play in two parts, and Glauke only one. Our first encounter of Kreon is when Medea pleads with him after she and the children are banished, as Kreon, rightfully so, fears Medea's potential response. During this interaction, Medea embodies the stereotypical female role, and uses it against Kreon. She manipulates him in order to get what she wants. Medea plays on Kreon's position as a father, claiming she needs one extra day to sort out affairs for her children. "I've plans to make…/How to save my children". Kreon accepts Medea's pleading,, and grants her one day in Corinth. In this, the audience sees Kreon as merciful, and in already knowing what will happen, begin to sympathise with him at this point. This sympathy is dramatically amplified for Kreon, and begins for Glauke, in their deaths.

As Glauke's "Flesh…/Slid from her bones", and Kreon reaching out for his daughter is caught up in her struggle, he dies also. The brutality of these deaths, causes the audience to commiserate even more.

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The characters of Medea and Jason draw a mixed response from the audience. We see both characters in two lights, sympathetically, and unsympathetically. The ordeal Jason goes through is so horrible, the audience must sympathise to a certain extent. Medea takes from Jason everything he values, "I have your heart!" in the conclusion of the play Jason has nothing. In this conclusion also, it is apparent that Jason is truly a fallen hero. From the nurses speech in the commencement of the play, we hear of Jason's courageous voyage for the Golden Fleece. Then, when Jason has already lost everything Medea predicts an inglorious death for Jason "Your precious Argo, will smash your skull."

Nevertheless, Jason is presented in such a way, that the audience views him without sympathy for a great part of the play. The audience gains insight, and understanding of Jason's character through three interactions he has with Medea, and what other characters including the nurse, and also the chorus say about him. In these three interactions, a lot can be learnt about Jason, he is a product of his context; a Greek male in Ancient Greek times. The traits that accompany this stereotypical role are not the dominantly acceptable characteristics of a male in the 1st Century. Because of this, the patronising tone Jason takes with Medea "Well done, my dear", and the reasoning behind his abandonment of his family is not understandable to a contemporary audience.. one could even go so far as to saying that Jason displays a level of misogyny in his words to Medea about women "If they're happy in bed, they're happy everywhere." And "No women then- /That way all human misery would end."

For this, and the knowledge that Jason had of Medea's previous violent actions against her family, we cannot view Jason sympathetically. In the couples second encounter, when Medea pretends to have finally 'come round' to Jason's perspective, how could Jason, knowing of Medea's history, simply believe her?

The protagonist of the Play, Medea can also be viewed both sympathetically and unsympathetically. Medea is presented as the other, she is foreign, exotic, unknown and because of this even feared. This idea of the other is enlarged in the context of the play, where all Greeks felt that non-Greeks were barbarians, and in every possible way different and subordinate to Greeks. Medea is not only an outsider in Greece, but has no home she can return to "I'm alone. No state" This is a situation no one can envy, and in this sense rouses sympathy from the audience.

The play opens with the nurses speech, in this speech the nurse sympathises with Medea and expresses regret. As the first words of the play, the audience, from the onset see Medea as a tragic figure to pity or to sympathise with. This sympathy is heightened when we hear Medea's desperate cries from behind the scenes "Yoh, mo-ee mo-ee.". This creates suspense, and excites an emotional response from the audience.. A contemporary audience sympathises to an even greater extent, as the position Medea is put in by Jason is not acceptable. Jason's motives are so selfish, and without a husband, Medea will be lost. This will be both socially, as a woman is nothing without her husband, but also emotionally. Medea desperately loves Jason.

Perhaps most importantly in contributing to our perception of characters is Euripides use of the chorus. The chorus is the link between the characters within the play, and the audience. The audience may act to question the audience, or the characters, although not directly, but to make the audience think about certain issues within the play. In this sense, when the chorus sides with a particular character, so too will the audience. In the case of Medea the chorus sides with the protagonist "That voice, that crying! Poor woman!". The chorus does not simply side with Medea, but is clearly 'against' Jason "Jason…/ what you do/ Is far from just deserting her."

However, one cannot ultimately excuse Medea's actions, and simply feel sorry for her. The outstanding issue is Medea kills not only two innocent people, Kreon and Glauke, but her own children. Medea can be described as an unnatural mother, she rejects all known maternal instincts, and places her need for revenge before them "Die, children./ Kill all his hopes". Also, Medea's actions are cool and calculated. This is not just a violent response to her husbands abandonment, that she subsequently regrets. Medea shows signs of reason and rationale, but still she commits these horrific acts. This does not draw sympathy from the audience.

Kreon, Glauke, the children, Medea, and Jason all characters within Euripides' Medea draw an emotional response from the audience. Jason and Medea, are two characters that in their actions, and devices used by the playwright, are viewed both sympathetically and unsympathetically by audiences of their time and that of contemporary times. Conversely, Glauke, Kreon and the children are viewed in an entirely sympathetic way by audiences from the past and the present.

Please note that this sample paper on sympathetic and unsympathetic views of characters within Medea is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on sympathetic and unsympathetic views of characters within Medea, we are here to assist you.Your cheap custom research paperson sympathetic and unsympathetic views of characters within Medea will be written from scratch, so you do not have to worry about its originality.

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